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OUR STORY

CAPTURE THE SPIRIT OF YOUR BRAND.

At Sitegeist, our mission is to banish the bland. We exist to bridge the gap between human emotion and digital interface, crafting bespoke web experiences that capture the unique spirit—the Geist—of every brand we touch. We don’t just build pages; we build digital landmarks that resonate, inspire, and drive meaningful connection in a template-driven world.

Image by Alan W

OUR VALUES

DEFIANT CREATIVITY

We reject "good enough" and cookie-cutter solutions in favor of designs that demand attention.

HUMAN-CENTRIC DIGITAL

We believe technology should serve the human experience, not the other way around.

COLLABORATIVE ALCHEMY

We don't work for you;

we work with you.

FUTURE-PROOF VITALITY

We build for the web of 2030, not 2020. Your site stays fast, fluid, and relevant as the digital landscape shifts.

EVOLUTIONARY GROWTH

Launch day is just the beginning. We build scalable systems that allow your site to grow, adapt, and pulse with the life of your business.

ARCHITECTURAL PURITY

We strip away the digital clutter. By focusing on clean, modular structures, we ensure your site remains lightweight, logical, and easy to navigate.

Behind Sitegeist.

Meet the ghost in the machine.

Mitch founded Sitegeist to bridge the gap between high-level digital architecture and the human "spirit" that most modern websites lack.

With a career forged at the intersection of media strategy, digital investment, and healthcare innovation, Mitch spent over a decade as a "Ghost in the Machine" for the world’s most complex industries. Having served as Vice President at global powerhouses like Publicis (Heartbeat) & Havas, he directed multimillion-dollar portfolios for global pharmaceutical brands. He didn’t just buy media; he engineered the invisible digital pathways that connected patients to life-saving information across therapeutic areas ranging from immunology to neurology.

In 2025, after joining DxCheck- where he's continuing to work to close the credibility gap in online health- Mitch realized that the "bones" of the internet were becoming cold and commoditized. He saw a digital landscape filled with technical friction and "soulless" templates that failed to resonate with real people.

Sitegeist is Mitch’s answer to that void. He brings the rigorous clinical precision of healthcare marketing and the strategic scale of global agency leadership to the art of website design. As the founding architect, Mitch ensures that every Sitegeist project is built on a foundation of "Radical Intentionality"-where data-driven strategy and technical excellence serve as the silent engine for a transcendent user experience.

Founder & Managing Director

Mitch Goidel

Mitchell Goidel_Headshot.jpg
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